Book My Luxury  

About Us | Mission | Vision | Owner Partner Programme | Platform Benefits  

Luxury Mobility. Shared Smarter.  

Book MyLuxury GmbH  
Mühlegasse, 4552 Derendingen, Switzerland

 

About Us  

Rethinking Luxury Mobility  

Book MyLuxury, also known as BML, is a digital platform for premium, luxury and sports car mobility. Our platform connects owners of high-end vehicles with verified renters who are looking for exceptional cars for exceptional moments.

Whether for a weekend trip, a business appointment, a wedding, an event, a holiday or a unique driving experience, BML makes exclusive mobility easier, more transparent and more accessible.

Our goal is to create a modern alternative to traditional car rental. Instead of leaving valuable vehicles unused for long periods of time, owners can make their cars available through BML in a secure, controlled and professional way. Renters gain access to selected premium vehicles, while Owner Partners unlock new earning opportunities.

BML stands for trust, quality, safety and a premium user experience. Through digital verification, clear platform rules, transparent booking processes and professional standards, we create a trusted connection between vehicle providers and renters.

BML is built around partnership. Vehicle owners join as Owner Partners, list their vehicles without registration or monthly plan fees, and contribute only through a transparent commission when a successful booking is generated. This aligns the interests of BML and its Owner Partners: we grow when they grow.

 

Mission  

Our Mission  

Our mission is to make luxury mobility easier, safer and more sustainable to access.

We enable vehicle owners to make better use of the value of their cars by offering them flexibly and under their own control through our platform. At the same time, we give renters access to exclusive vehicles without the need to own, lease or maintain them long-term.

BML creates a digital bridge between ownership and access. We support a modern mobility culture in which high-value vehicles are not left unused, but are used more efficiently and responsibly.

Our mission also includes creating fair growth opportunities for Owner Partners. By combining free access to the platform, performance-based commission, professional marketing and digital processes, we help private owners, garages and rental companies reach new customers without fixed monthly costs.

  • Trust between Owner Partners and renters

  • Professional verification and safety

  • Transparent pricing and clear rules

  • Flexible access instead of unnecessary ownership

  • Responsible and more efficient mobility

  • Shared growth with Owner Partners

  • No fixed listing or monthly plan fees

 

Vision  

Our Vision  

Our vision is to build the leading platform for exclusive P2P vehicle mobility, beginning in Switzerland and expanding step by step into selected international premium markets.

We aim to establish a new form of luxury mobility: digital, flexible, sustainable and built on trust. BML should become the first choice for people who want to experience exceptional vehicles, as well as for vehicle owners who want to monetize their cars professionally and securely.

In the long term, we want to build an international ecosystem for premium carsharing where quality, safety, technology and sustainability come together.

We envision a strong community of Owner Partners who are not treated as ordinary suppliers, but as long-term participants in the BML ecosystem. Our platform model is designed to reward active cooperation, quality, trust and shared marketing with competitive commission structures and sustainable growth opportunities.

Our vision is a world in which exclusive vehicles are not only symbols of ownership, but intelligent shared mobility resources.

 

Our Values  

Trust  

Trust is the foundation of our platform. We focus on user verification, transparent rules, clear booking processes and professional safety standards.

Quality  

BML focuses on premium, luxury and special vehicles. Our goal is to deliver a high-quality experience from search to vehicle return.

Safety  

Safety is central to our platform. This includes identity checks, driving licence verification, vehicle rules, digital documentation, deposit processes and secure payment flows. If a vehicle has GPS or telematics installed, the Owner Partner must disclose this before booking. Any location tracking must be transparent, purpose-limited and handled in accordance with applicable data protection law.

Transparency  

Renters and Owner Partners should always understand the prices, conditions, duties and rules that apply. Transparency creates fairness and reduces conflict.

Sustainability  

BML supports a more efficient use of existing vehicles. Instead of remaining unused, high-value cars can be shared in a controlled and meaningful way.

Innovation  

We connect mobility, technology and luxury in one modern platform solution. BML uses digital processes to make carsharing more professional, secure and convenient.

Partnership  

BML grows together with its Owner Partners. We believe in transparent conditions, mutual support, shared marketing and a performance-based model in which platform success is linked directly to successful bookings for our partners.

 

Environmental Benefits of P2P Carsharing  

Using Existing Vehicles More Efficiently  

Many premium and luxury vehicles are driven only occasionally. P2P carsharing can help make better use of existing vehicles instead of encouraging additional vehicles to be purchased for short-term or occasional use.

BML supports a more intelligent use of available resources by connecting underused vehicles with people who need temporary access to premium mobility.

Fewer Unused Vehicles  

A vehicle that remains parked for long periods still consumes resources, space and capital. Through carsharing, vehicles can be used more actively without every user needing to own a car for occasional needs.

Access Instead of Permanent Ownership  

Not everyone needs a luxury or premium vehicle permanently. Many people need a special vehicle only for a specific occasion. BML enables access instead of ownership — flexible, need-based and more resource-conscious.

More Conscious Mobility  

Transparent prices, booking periods, kilometre limits and clear usage rules encourage mobility to be planned more consciously. Users book the right vehicle for the right moment.

Part of the Sharing Economy  

BML is part of the sharing economy. Existing value is shared, used more efficiently and made digitally accessible. This creates a more modern relationship with ownership, access and mobility.

 

Platform Benefits  

For Vehicle Owners / Owner PartnersFor Renters
Additional earning potential from vehicles that would otherwise remain unused.Access to luxury, premium and sports vehicles without buying, leasing or long-term maintenance.
Full control over price, availability, kilometre limits, deposits and individual vehicle rules.Flexible usage for a day, a weekend, a business trip, an event or a special occasion.
Professional platform support for listings, bookings, payments, verification and documentation.Transparent booking with visible prices, conditions, kilometre limits, deposits and rules.
Verified renters and structured security processes help reduce risk.A verified platform with clear rules and digital documentation for more trust.
Greater visibility to a premium target audience actively searching for exclusive mobility.A unique driving experience focused on emotion, style, performance and convenience.

 

Benefits for Owner Partners

Your Vehicle Can Do More

A premium or luxury vehicle is more than an object of ownership. It is a valuable asset that can be used more intelligently. With BML, Owner Partners can offer their vehicles flexibly and generate additional income when they are not using them.

Owner Partners define the price, availability, kilometre limits, deposit and individual vehicle rules. BML supports the process with digital workflows, verification, platform handling and visibility among a relevant premium audience.

  • Create additional revenue from an existing vehicle

  • Keep control over availability and conditions

  • Reach a premium customer group

  • Benefit from digital booking and payment processes

  • Use structured verification and documentation standards

  • Participate flexibly without giving up ownership

 

BML Owner Partner Programme 

Join Free. Earn Together. Grow Together.

At BML, vehicle owners are more than providers. They are Owner Partners who help build the platform, expand the vehicle selection and create premium mobility experiences together with us.

Joining BML is free. There are no registration fees, vehicle listing fees, setup fees or monthly subscription charges. Commercial terms and commission are agreed individually with each Owner Partner based on the vehicle, cooperation model, services and market contribution.

What Owner Partners Keep Control Of

  • Vehicle price and availability
  • Minimum and maximum rental duration
  • Kilometre limits and deposits
  • Vehicle-specific conditions and renter requirements
  • Vehicle-specific renter and usage requirements
  • Booking approval, subject to the applicable
  • BML booking process

What BML Contributes

  • Platform technology, maintenance and continuous development
  • Marketing, visibility and customer acquisition
  • Digital booking and payment processes
  • Identity and driving licence verification workflows
  • Structured documentation and platform support
  • Expansion into new cities, customer groups and premium markets

 

Benefits for Renters

Experience Luxury Without Owning It

With BML, renters can access exclusive vehicles for special occasions, business, travel or personal experiences. Bookings are flexible, transparent and digital.

Instead of long-term commitments, BML offers access exactly when a special vehicle is needed. A car becomes more than transport — it becomes part of the experience.

  • Access exclusive vehicles without long-term ownership

  • Book flexibly for individual needs and occasions

  • Choose from selected premium, luxury and sports vehicles

  • Understand prices and rules before booking

  • Enjoy a digital and convenient booking process

  • Create memorable driving experiences

 

Advantages Compared with Traditional Car Rental

More Choice  

P2P carsharing can offer a wider and more diverse selection of special vehicles because private and professional providers can list different models, configurations and vehicle categories.

More Personal Vehicles  

Many vehicles on a P2P platform are individually maintained, specially equipped or rarely available through standard rental channels. This can create a more personal and exclusive driving experience.

Direct Access to Premium Vehicles  

BML focuses on high-quality vehicles. Users can search specifically for premium, luxury and sports cars without going through generic rental categories.

Flexible Availability  

Owner Partners can offer vehicles individually, creating flexible opportunities for short, medium or special rental periods.

Digital Processes  

From search and booking to documentation and communication, BML supports the entire process digitally. This reduces effort and increases clarity for both sides.

 

Why Book MyLuxury?

  1. Exclusivity: BML focuses on high-end vehicles and premium mobility experiences.

  2. Trust: Verification, clear rules and transparent processes create confidence for Owner Partners and renters.

  3. Efficiency: Vehicles are used better, Owner Partners can earn income and renters gain flexible access without long-term commitments.

 

Claim Ideas

Main Claims

  • Luxury Mobility. Shared Smarter.

  • Drive Luxury. Share Value.

  • Exclusive Cars. Flexible Access. Digital Trust.

  • Rethinking Luxury Mobility.

  • Share More. Let Less Stand Still.

  • Premium Carsharing for a New Generation.

Book MyLuxury — Access Luxury Mobility When You Need It.

Owner Partner Claims

  • Turn your vehicle into an earning opportunity.

  • Your vehicle. Your rules. Your revenue. 

  • Earn from your luxury car when you are not using it.

  • Full control over price, availability and bookings.

  • Share your vehicle securely with verified premium customers.

  • Join free. Pay commission only when you earn.

  • Grow your vehicle business together with BML.

Renter Claims

  • Experience luxury mobility without long-term commitment.
  • Book exclusive cars for special moments.
  • Premium vehicles, flexible and simple to rent.
  • Your dream car — for a day, a weekend or a unique experience.